Online marketing is important for every business, and with the way search engine algorithms are going nowadays, producing quality content should be one of the most important aspects of your Internet marketing campaign. Yes, even websites for home builders can and should post content regularly, and as a guide, here are some ideas that can help you come up with topics:
List articles are growing in popularity these days. Organizing content in lists makes readers feel like they’re reading little bits of information at a time, instead of one big pile of text that they wouldn’t be able to understand unless they read everything from top to bottom. There are a whole lot of possible lists you can write about, such as the top renovations that homeowners often pay to get.
Where the typical list-type article has more to do with being purely informational, blog posts are more often meant to be helpful tips and techniques that your customers can use. Of course, in writing blog posts, never stray away from your industry, lest you end up penalized by the major search engines.
Whether it’s for desktop or mobile use, you can rarely go wrong with video marketing. As a matter of fact, many of your customers might even be more inclined to click on video content than read text articles, especially if it’s about helpful tips that relate to their roles as homeowners.