Category Archives: Search Engine Marketing

Third Party Services to Help You Sell Your Home

These days, for a homebuilder to sell its properties quickly and for top dollar, simply making sure that all features of the house are working perfectly is no longer enough. Builders have to take the extra step of capturing a homebuyer’s imagination and make him or her desire to live there. As a property seller, you’ve got to inspire romance and fantasy a little—and that’s where these third-party service providers come in: Continue reading Third Party Services to Help You Sell Your Home


Home Builder Advertising: Retro vs. Modern Styles

Home builder advertising is keeping up with the tides. The ads that premier marketing strategists come up with apply the principles seen in present trends, such as retro and modern styles. Of course, you might not be able to merge these two concepts in your marketing campaign without looking inconsistent, so you have to pick which one suits your brand. Continue reading Home Builder Advertising: Retro vs. Modern Styles

For a Builder, the Right Kind of Marketing is Key

Being a builder can have great rewards if you can get a steady stream of projects flowing in your direction. With the stiff competition for work in the construction industry, though, it can be difficult to get customers to walk through your door with a project proposal.

Proper marketing is necessary to attract new customers. However, not just any marketing will do. Due to factors that are unique to the building industry, builders need to market themselves in a manner designed specifically to suit the characteristics of their business. Continue reading For a Builder, the Right Kind of Marketing is Key

Is Mobile Marketing Worth Investing in?

Recent statistics show that 57 percent of online searchers now use their mobile as primary searching tool. For business owners, this trend introduces a new medium where they can effectively tailor their advertising scheme. Mobile marketing will soon overtake conventional internet marketing as advertisers begin to see its vast potential.


Consumers Use Mobile More Often


One of the purposes of marketing is to create opportunities that will allow a business to frequently engage or communicate with the consumers. The new trend shows that the most effective way to communicate with the majority of the consumers is through their mobile. Making a mobile-friendly website, applications, software, and other items that can improve the consumers’ mobile browsing experience is an effective way to promote.


Mobile Gadgets Come in Handy


Despite the popularity of mini-computers, many people prefer to carry their mobile devices to browse the Internet on the go. Smart phones and tablets can come in handy during long trips because they are much smaller and lighter. Most owners of this type of device usually leave their phones and iPads turned on, allowing advertisers to have a timely connection with their customers,


Reach a Specific Market for Less Money


Television and radio marketing are known to be more expensive than online marketing. However, these methods do not guarantee reaching the right market. With mobile marketing, a business can send advertising messages to a specific group of people based on location and other demographics. This method also costs a lot less.