What’s in a tweet? While these bite-sized messages may only contain 140 characters, they generated USD 226 million in advertising revenue for Twitter in Q1 2014 alone. As a leading advertising agency, we want our clients to understand just how much the marketing landscape has changed and why social media platforms like Twitter have become major fixtures in it.
According to the 2102 Fortune Global 100 Companies list, Twitter is preferred social media network of companies around the world, with 82% of them maintaining an official Twitter account. It’s a juggernaut in Canada as well, where it ranked second in popularity among all social media sites in 2013.