No other marketing medium has spawned quite as many channels for reaching potential customers in such a short time as the Internet. In the span of a few years, the lead generation options available to an online advertising agency have ballooned so much that it’s difficult to determine which channels are worth investing in. At BottomLine Marketing, we believe that when marketing for home builders, taking advantage of Facebook’s paid advertising system can be well worth the time, cost, and effort.
In an environment that touts search engine optimization as the end-all and be-all of online marketing, Facebook’s paid advertising system can often become lost in the menagerie of marketing options, such as Google pay-per-click advertising, local search optimization, and directory submission. However, several real-world examples reveal that Facebook paid advertising should never be ignored.