Being a builder can have great rewards if you can get a steady stream of projects flowing in your direction. With the stiff competition for work in the construction industry, though, it can be difficult to get customers to walk through your door with a project proposal.
Proper marketing is necessary to attract new customers. However, not just any marketing will do. Due to factors that are unique to the building industry, builders need to market themselves in a manner designed specifically to suit the characteristics of their business. Continue reading For a Builder, the Right Kind of Marketing is Key