Third Party Services to Help You Sell Your Home

These days, for a homebuilder to sell its properties quickly and for top dollar, simply making sure that all features of the house are working perfectly is no longer enough. Builders have to take the extra step of capturing a homebuyer’s imagination and make him or her desire to live there. As a property seller, you’ve got to inspire romance and fantasy a little—and that’s where these third-party service providers come in: Continue reading Third Party Services to Help You Sell Your Home


Home Builder Advertising: Retro vs. Modern Styles

Home builder advertising is keeping up with the tides. The ads that premier marketing strategists come up with apply the principles seen in present trends, such as retro and modern styles. Of course, you might not be able to merge these two concepts in your marketing campaign without looking inconsistent, so you have to pick which one suits your brand. Continue reading Home Builder Advertising: Retro vs. Modern Styles

Homebuilders and Social Media Marketing

Here’s an interesting statistic: according to a report by Media Technology Monitor, two in three Anglophone Canadians check their social media accounts at least once a day. What’s this got to do with homebuilders, though?

Think about it: there are millions of people using social media platforms daily, and more than a few of them are probably looking to build a home in the near future. A prominent presence in social media circles makes it easier for you to convert this segment into actual clients. If you’re on the fence on whether you should integrate social media marketing into your overall advertising strategy, here are a few great reasons to do so: Continue reading Homebuilders and Social Media Marketing

Builders Should Work with an Advertising Agency that Uses Facebook Ads

No other marketing medium has spawned quite as many channels for reaching potential customers in such a short time as the Internet. In the span of a few years, the lead generation options available to an online advertising agency have ballooned so much that it’s difficult to determine which channels are worth investing in. At BottomLine Marketing, we believe that when marketing for home builders, taking advantage of Facebook’s paid advertising system can be well worth the time, cost, and effort.

In an environment that touts search engine optimization as the end-all and be-all of online marketing, Facebook’s paid advertising system can often become lost in the menagerie of marketing options, such as Google pay-per-click advertising, local search optimization, and directory submission. However, several real-world examples reveal that Facebook paid advertising should never be ignored.

For a Builder, the Right Kind of Marketing is Key

Being a builder can have great rewards if you can get a steady stream of projects flowing in your direction. With the stiff competition for work in the construction industry, though, it can be difficult to get customers to walk through your door with a project proposal.

Proper marketing is necessary to attract new customers. However, not just any marketing will do. Due to factors that are unique to the building industry, builders need to market themselves in a manner designed specifically to suit the characteristics of their business. Continue reading For a Builder, the Right Kind of Marketing is Key

Content Marketing Tips for Home Builders

Online marketing is important for every business, and with the way search engine algorithms are going nowadays, producing quality content should be one of the most important aspects of your Internet marketing campaign. Yes, even websites for home builders can and should post content regularly, and as a guide, here are some ideas that can help you come up with topics: Continue reading Content Marketing Tips for Home Builders

What’s in a Tweet? Top Advertising Agency on Twitter as Marketing Tool

What’s in a tweet? While these bite-sized messages may only contain 140 characters, they generated USD 226 million in advertising revenue for Twitter in Q1 2014 alone. As a leading advertising agency, we want our clients to understand just how much the marketing landscape has changed and why social media platforms like Twitter have become major fixtures in it.

According to the 2102 Fortune Global 100 Companies list, Twitter is preferred social media network of companies around the world, with 82% of them maintaining an official Twitter account. It’s a juggernaut in Canada as well, where it ranked second in popularity among all social media sites in 2013.

Is Mobile Marketing Worth Investing in?

Recent statistics show that 57 percent of online searchers now use their mobile as primary searching tool. For business owners, this trend introduces a new medium where they can effectively tailor their advertising scheme. Mobile marketing will soon overtake conventional internet marketing as advertisers begin to see its vast potential.


Consumers Use Mobile More Often


One of the purposes of marketing is to create opportunities that will allow a business to frequently engage or communicate with the consumers. The new trend shows that the most effective way to communicate with the majority of the consumers is through their mobile. Making a mobile-friendly website, applications, software, and other items that can improve the consumers’ mobile browsing experience is an effective way to promote.


Mobile Gadgets Come in Handy


Despite the popularity of mini-computers, many people prefer to carry their mobile devices to browse the Internet on the go. Smart phones and tablets can come in handy during long trips because they are much smaller and lighter. Most owners of this type of device usually leave their phones and iPads turned on, allowing advertisers to have a timely connection with their customers,


Reach a Specific Market for Less Money


Television and radio marketing are known to be more expensive than online marketing. However, these methods do not guarantee reaching the right market. With mobile marketing, a business can send advertising messages to a specific group of people based on location and other demographics. This method also costs a lot less.